I am writing an essay for my COM120 class about the effectiveness of controversial advertising and I need some input.
Think about some TV advertisements you have seen, either sexual or violent in nature. Were you offended? Are there commercials that have offended you? Do these commercials inspire you to purchase whatever the ad is hawking? Are there products that you won't buy due to the subject matter of the commercials?
There is one ad campaign that stands out in my mind from Firestone Tires. The commercial features two highly attractive people provocatively dancing in the rain. The man is dressed formally, the woman is wearing a thin, strappy, white dress. (did I mention they were dancing in the rain?) It is not till the end of the commercial that you discover they are advertising tires instead of waterproof lipstick or dancing lessons. What is the point? Does that make you want to buy tires? Not me.
Please take a moment and post a comment for me. I don't usually beg for comments, but I would like a few (several) of you to answer the above questions. Thank you.